Designing the moments guests remember
Why hospitality lives in the small details — the welcome, the pause, the goodbye — and how to design for them on purpose.
Read entry →Kim Dining Concept crafts authentic Vietnamese & modern Asian cuisine across Zanzibar — founded by Kim Anh, from restaurants and cafés to wellness experiences and hospitality partnerships.
Explore Our Stories
“From Vietnam to Zanzibar, I create hospitality concepts that connect people through culture, storytelling, and meaningful experiences.”
I never planned to build restaurants.
I came to Zanzibar in 2019 as a hotel manager, expecting a chapter abroad. Instead, the island became home—and the beginning of a much larger story.
When the world paused during the pandemic, I found myself stranded thousands of kilometers from Vietnam. What could have been a period of uncertainty became a journey back to my roots. Through video calls with my mother, I learned to cook the dishes I had grown up with but never made myself. Each recipe became more than a meal; it was a way to stay connected to home, family, and identity.
That experience inspired Duyen Homecook—a humble Vietnamese dining experience born from longing, memory, and the desire to share a piece of home with others. What began as a small restaurant soon evolved into something much bigger: a collection of concepts, collaborations, and hospitality projects built around one belief—that great hospitality is not simply about serving food, but about creating meaningful connections.
Today, through Kim Dining Concept, I collaborate with entrepreneurs, hoteliers, and independent brands to develop restaurants, cafés, wellness spaces, and boutique hospitality experiences with soul. From intimate Vietnamese dining concepts and destination restaurants to tea houses and wellness-led ventures, every project begins with a story and is designed to create a sense of place, purpose, and belonging.
My work sits at the intersection of culture, hospitality, and storytelling. I believe the future of hospitality belongs to places that feel personal—places that celebrate craftsmanship, honor their roots, and bring people together in meaningful ways.
From a stranded hotel manager to a hospitality concept creator, my journey has never really been about restaurants. It has always been about people, stories, and the experiences that stay with us long after the meal is over.
Not a portfolio. A collection of places we’ve imagined, built, and nurtured — each with its own story and way of welcoming people in.

The first Vietnamese restaurant in East Africa — homecooking served like family, now inside Matlai Boutique Hotel.
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Bold modern Asian cuisine and craft cocktails in a lantern-lit garden, five minutes from Paje beach.
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A pocket of Hanoi’s old-quarter coffee culture — slow drip coffee, banh mi and unhurried mornings.
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Hanoi coffee culture and Vietnamese street food on Zanzibar’s turquoise northern shores.
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Vietnamese coffee rituals tucked into the lanes of Stone Town’s UNESCO-listed old city.
Visit the page →A spa & wellness concept shaped for Bamboo Zanzibar Hotel — unhurried, island-rooted restoration.
Enquire →Where movement meets tea ritual — a wellness concept in Paje pairing pilates with mindful mornings.
Enquire →We collaborate with restaurant owners, hoteliers, investors, and entrepreneurs to shape concepts, improve operations, and create meaningful guest experiences.
Whatever stage you’re at — a sketch on a napkin or a room that needs a soul — we work alongside you to bring it to life.


Some concepts deserve to travel. We help hospitality brands build the systems, standards, and foundations needed to grow — while preserving the essence that made them special in the first place.
Explore Franchise DevelopmentWhy hospitality lives in the small details — the welcome, the pause, the goodbye — and how to design for them on purpose.
Read entry →Lessons from opening Vietnamese kitchens in East Africa — sourcing, training from scratch, and adapting without losing the soul.
Read entry →The systems and standards that let a concept travel — and the things that should never be standardised away.
Read entry →“Every concept begins with a conversation, a memory, a place, or a simple idea shared around a table. Thank you for visiting our corner of the hospitality world.”